The last few months have seen a riot of speculation in the press about the future of Gordon Brown’s premiership. This is obviously an important issue, but the treatment of it parallels the treatment of the US Presidential election by the mainstream US media: it’s not about the policies, it’s about the horse race.
There are obvious benefits for the media in presenting politics in this light. It makes it more interesting, for a start - who needs to bone up on all those tedious facts when you have a stream of gossip and speculation from inside Westminster to keep the front page ticking over?
The public-as-media-consumers might like this kind of personalised approach, though there isn’t much evidence that they do. Whether they do or not, personality coverage does the public-as-citizens a disservice. This is not because it downplays the importance of philosophical or economic debates - these are only ever going to be a minority interest - but because it creates an artificial sense of distance between politicians and the policies they implement. Who is Gordon Brown? He’s the Prime Minister, he’s gloomy on the telly, he has a couple of young kids, he is Scottish, he is a bit dour and … you probably have to go a long way with most people before you get to anything like a policy. So politicians become celebrities and their policies become detached from them - just another thing that the amorphous ‘they’ are doing to the country.
Take, for instance, a piece on this afternoon’s World At One, reporting from an RSA fringe event at the Labour Party conference, where David Miliband responded to statistics on political disengagement provided by Ben Page of Ipsos Mori.
Martha Kearney was the interviewer, and it was interesting to note that she introduced the report with the following words:
“The room was packed to hear David Miliband, who was - as you will hear - rather reluctant to answer my questions on leadership.”
That makes it sound like plucky Martha pushed weaselly David hard on the big issue, and got only waffle in return. In fact, if you listen to the piece (Martha and David starts at about 24 minutes) you will see that Ms Kearney asked over and over again about leadership elections, while David Miliband tried in vain to drag the discussion back to the topic of the debate: political disengagement.
The key quote (from David Miliband): “If we get to a stage where leading members of the Cabinet cannot say ‘let’s defend our record, let’s set out a vision’ [without sparking speculation about leadership bids] then we really are going to be in a world where the media are dictating the ability of politics to set an agenda for the country.”
Ms Kearney is barracked by the audience when she asks about the leadership election again, but insists that the Foreign Secretary repeat a form of words she has devised to determine his loyalty.
For all it was fun at that time, the famous Paxman/Howard interview set a bad precedent: now you can’t get the interviewers to shut up.